Celebrity Traitors
BBC
BBC
How do you launch the biggest show on the BBC? By reminding everyone, including the celebrities that their fame means diddly squat. It’s their brains, wits and charm that will get them through the game. Their agents, stylists and PAs? Absolutely no help. Sorry about that.
I put my Traitors fangirl powers into overdrive, creating key art, trails, reactive content and live experiences that helped deliver the BBC’s biggest-ever launch-night audience: 8.9 million viewers
I put my Traitors fangirl powers into overdrive, creating key art, trails, reactive content and live experiences that helped deliver the BBC’s biggest-ever launch-night audience: 8.9 million viewers










We also made a vinyl sent to Leigh-Anne Pinnock and Miranda Hart. Commemorating their iconic dance moment.

